Teaching Your Dog to Enjoy Being Brushed

Dogs don't come naturally loving the grooming process. We need to make a really good positive association with all aspects of the process from combing, to brushing, to bathing to drying and everything in between.
In the video below, Ruby is happily licking cream cheese out of the Chase N Chomp Sticky Bone toy while her human combs out her back end.
Brief, successful sessions are far more effective than trying to brush out the entire dog at once. We did a few repetitions, always stopping before Ruby started to fuss. The key is to stop while the dog is still enjoying the brushing.